Chess gets help from the stars
Bollywood star Aamir Khan could soon become a brand ambassador of chess in India to help the low profile game to gain popularity in the country of its origin.
Khan, who follows and plays chess well, would particularly be associated with the Chess Players Association of India (CPAI) and its activities, a CPAI member said.
“We are in talks with Aamir for some time and he has shown his keenness to become the brand ambassador of chess and help raise its profile in India,” the member told IANS.
Read the rest of the article from Hindustani Times
Isn’t India already a giant in the field of chess? Low profile game? Well, at least the top GMs from India can get sponsorship to pursue their career in the field of chess. That’s a good idea. Using celebrities as “brand ambassadors”. Can we do the same here?
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