Pay Per Click
One of Google’s greatest success right after search is in the advertisement business ! Since they have a massive database of websites they can easily know what your website is about.
A pay per click campaign (PPC campaign) is a new way of marketing where you drive massive traffic to your website by paying money to buy selected keywords to be placed on other websites. You usually subscribe to services like Google Adwords, Yahoo Search Marketing (formerly Overture) or MSN adCenter to start your campaign. For example, I may bid for “Chess Training” from Google Adwords. Google in turn after receiving payment for the keywords will get my ads out to chess related websites and bring traffic to my advertised website.
Of course you just don’t throw money to any keyword related to your business or website. You need to pick keywords or combination of keywords that give you the best results. This is easier said than done as a lot of research must go into it.
The Acquisio Pay Per Click Bid Management allows you to manage multiple PPC accounts from different services as well as offer all the tools you need to manage your campaigns more effectively.
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